Skip to content
KD Architects

KD Architects

The finest architecture

  • Home
  • Interior Design
  • Design Ideas
  • Landscaping
  • Architecture
  • Contact Us
  • Home
  • Business
  • Apple has been tight-lipped about its subscriber numbers, but a new report from a showbiz union claims the company had less than 20 million TV+ subscribers in July

Apple has been tight-lipped about its subscriber numbers, but a new report from a showbiz union claims the company had less than 20 million TV+ subscribers in July

Roger Morph March 22, 2023 6 min read
80
production 20m tv us appleleswingcnbc

Apple has been relatively tight-lipped about how many subscribers its TV+ streaming service has, but a report from a showbiz union has shed light on the matter. According to a document provided by the union, Apple TV+ had less than 20 million subscribers as of July 2020. The report claims that this is significantly lower than Apple’s initial projections and is unlikely to meet their long-term goals for the service.

This report represents one of the few times that Apple has provided insight into their subscription numbers since launching TV+ in November 2019. Unfortunately, the tech giant has remained mostly silent on this subject, so this new data provides an interesting look into the state of their streaming service.

Apple claimed it had less than 20 million TV+ subscribers in July, showbiz union says

According to a report from a showbiz union, Apple claimed to have less than 20 million TV+ subscribers as of July 2020.

While the tech giant has been tight-lipped about its subscriber numbers, this report gives us an insight into the success of its streaming service. So let’s take a closer look.

Apple’s tight-lipped stance on its subscriber numbers

Despite its hardware market success, Apple has notoriously tight-lipped about its subscriber numbers. The company has never released official figures on Apple Music or any of its subscription services — including Apple TV+, launched in November 2019. But now a report from an entertainment union claims to have gleaned some information on those elusive numbers.

According to the report from SAG-AFTRA, a union that represents over 160,000 actors and other showbiz professionals, as of July 2020, Apple had less than 20 million subscribers for its streaming service, Apple TV+. This is significantly lower than reports of 50 million subscribers that had been widely reported prior.

The report also notes that while other streaming platforms such as Netflix have invested heavily in content creation and acquisition, Apple’s efforts have lagged significantly leading to lower viewer engagement and fewer subscriptions. It also points out that Apple’s reluctance to share official subscriber numbers has made it difficult for the entertainment industry to accurately assess the impact of the company’s presence in this market.

As such, Apple’s stance on keeping their subscriber numbers under wraps is unlikely to change anytime soon — despite increasing calls from industry professionals for more transparency from the tech giant.

 

Showbiz union report claims Apple had less than 20 million TV+ subscribers in July

A report from SAG-AFTRA, a powerful showbiz union, claims Apple had less than 20 million TV+ subscribers in July. The report is the latest available datapoint on the streaming service’s success since Apple has been tight-lipped about its subscriber numbers.

Apple launched its TV+ streaming service in late 2019, initially targeting 100 million television subscribers by 2020. However, that goal appears to have been revised significantly following reports of underwhelming adoption; even before SAG-AFTRA’s figures, there were reports that the company only had around 10 million subscribers as of April 2020.

The SAG-AFTRA report also states that Apple’s lowest-paid cast and crew make between $112 and $385 daily for their work on new shows — considerably lower rates than those paid by HBO Max, Netflix or Disney+. The move raises questions about whether these rates adequately compensate workers for their work or if many shows will struggle to attract talent due to their comparatively low pay. Overall, this latest report paints a picture of an ambitious but underperforming streaming service thus far — one with an unclear path to profitability any time soon.

Impact of Apple’s Low Subscriber Numbers

Apple has been keeping their numbers of TV+ subscribers close to their chest, but a new report from a showbiz union claims that the tech giant had less than 20 million subscribers in July. This news has stirred the tech industry and raised questions about its impact on Apple’s business model and its competitors.

Let’s explore the potential impacts that this news may have.

Low subscriber numbers could indicate a lack of interest in Apple’s streaming service

The low subscriber numbers associated with Apple’s streaming service could indicate the lack of interest in the service. While Apple has been tight-lipped about the exact numbers, a report from the showbiz union suggests that in July, they had fewer than 20 million TV+ subscribers. This number is lower than many analysts anticipated and casts doubt on the success of their new streaming service.

Apple has heavily marketed their new streaming service since its launch late last year, but it seems insufficient to attract a large enough audience. It also indicates that viewers may prefer services such as Netflix, Hulu or Amazon Prime for their streaming needs instead of TV+. It remains to be seen how successful Apple’s new platform will compete with these already established platforms.

Untitled design (4)

Furthermore, there are concerns that if Apple does not grow its subscriber base soon, it may suffer major losses in revenue due to its high licensing fees associated with creating content for TV+. Low subscriber numbers could also mean fewer resources devoted to creating new content and limited access to premium shows that could increase market share for Apple’s streaming service.

Impact on Apple’s share price

Apple unveiled its subscription-based content streaming service Apple TV+ in March 2019 and has since kept a tight grip on its subscriber numbers. As of late July 2020, the company had yet to provide an official report on how many subscribers it has acquired for TV+.

However, a recent Writers Guild of America West report claims that the tech giant had fewer than 20 million subscribers at that time. The news sent Apple’s share price down slightly, although it eventually rebounded shortly afterward.

The impact of these low subscription numbers is not fully known yet and only time will tell whether Apple’s much-hyped streaming service will become a success or not. Investors will likely keep an eye on future developments in this area as Apple continues competing with established industry players such as Netflix and Hulu.

Impact on other streaming services

The news of Apple’s low subscriber numbers comes as other top streaming services such as Netflix, Amazon Prime Video, and Hulu boast impressive subscriber figures. With over 73 million paying subscribers worldwide and an estimated 31 million on domestic soil, Netflix has set the standard against which all other streaming services are measured. Amazon Prime Video is not far behind with an estimated 58 million devices accessing content worldwide in the second quarter of 2020. Meanwhile, Hulu had an estimated 32 million paid subscribers in July 2020.

Untitled design (1)

While the 20 million figure from Apple pales compared to these established players in the space, its impact on them should be watched closely as 20 million people still represent a sizable audience for any streaming service. Some analysts believe that if Apple can grow its subscription base even further, rival services could have a substantial impact. Furthermore, due to their low reported numbers, it could potentially sway major content partners who were previously skeptical about Apple’s capacities in the streaming business.

The news of Apple’s low subscriber figures shows just how much ground it needs to catch up before it can become a real challenger to established titans like Netflix and Amazon Prime Video—not just in terms of subscribers but also when it comes to library selection and exclusive content offerings. However doubtlessly this step is in the right direction as they work towards becoming a major player in this space over time.

Continue Reading

Previous: Why Jeff Bezos and Drake invested in Overtimement
Next: Complete Guide to Selecting Quality Office Furniture

Trending

Environmental Impact of Franklin Electric Irrigation Pumps 1

Environmental Impact of Franklin Electric Irrigation Pumps

May 26, 2023
Is It Worth It to Hire Professional Commercial Roofers? 2

Is It Worth It to Hire Professional Commercial Roofers?

May 25, 2023
Complete Guide to Selecting Quality Office Furniture 3

Complete Guide to Selecting Quality Office Furniture

April 26, 2023
How to Split Firewood 4

How to Split Firewood

April 24, 2023
Visual Inspection of Bed Bugs 5

Visual Inspection of Bed Bugs

April 24, 2023
Benefits of Alkaline Water for Your Home 6

Benefits of Alkaline Water for Your Home

April 17, 2023

Related Stories

Complete Guide to Selecting Quality Office Furniture
2 min read

Complete Guide to Selecting Quality Office Furniture

April 26, 2023 77
Why Jeff Bezos and Drake invested in Overtimement overtime snapchat 80m expeditions drakeyoungcnbc
9 min read

Why Jeff Bezos and Drake invested in Overtimement

March 22, 2023 79
How is Uber expanding its grocery services? uber sf nyc dc albertsons companiesholtengadget
12 min read

How is Uber expanding its grocery services?

March 22, 2023 80
Trump pardons Levandowski amid trade secrets theft trial trump levandowskilawlerengadget exwaymo uber levandowski thiel
6 min read

Trump pardons Levandowski amid trade secrets theft trial

March 22, 2023 103
The Oura Ring Generation 3 and its impact on our physical health oura ring generationdentengadget
7 min read

The Oura Ring Generation 3 and its impact on our physical health

March 22, 2023 76
How to get the most out of your Oura x Gucci smart ring oura gucci gucci oura ringdentengadget
15 min read

How to get the most out of your Oura x Gucci smart ring

March 22, 2023 73

recent articles

Let’s Discuss Some Common Bathroom Design Mistakes and Dilemmas About Size

Let’s Discuss Some Common Bathroom Design Mistakes and Dilemmas About Size

March 9, 2023
Colors Can Change Your Imagination

Colors Can Change Your Imagination

August 17, 2022
DIY: Cleaning Water Damage from Hardwood Floors

DIY: Cleaning Water Damage from Hardwood Floors

August 10, 2022
Mold In Your Home – Try this!

Mold In Your Home – Try this!

August 10, 2022
Best Practices and Expert Tips When Selecting Paint Brands For Your Projects

Best Practices and Expert Tips When Selecting Paint Brands For Your Projects

August 10, 2022
  • Privacy Policy
  • Terms & Condition
  • About Us
© kdarchitects.net, All Right Reserved
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT